For years, YouTube’s Trending page was a digital billboard, showcasing what was hot, what was new, and what everyone was talking about. It was a familiar landmark for creators hoping to go viral and for viewers looking for the pulse of popular culture. But as of July 2025, that landmark has been retired. YouTube has officially ended its Trending pages, ushering in an exciting new era of AI-driven, personalized content discovery.
Why the Change? Adapting to a Dynamic Landscape
This isn’t just an arbitrary decision; it’s a strategic evolution. The universal “Trending” model, once a powerful indicator, had become increasingly outdated. Our viewing habits have transformed dramatically. With the explosion of YouTube Shorts, the rise of hyper-specific niche interests, and a global audience of over 2 billion users, a one-size-fits-all trending list simply couldn’t keep up.
Viewers are no longer just seeking broadly popular videos; they’re looking for content that resonates deeply with their unique tastes, their communities, and their immediate interests. YouTube recognized this shift and understood that to remain relevant and engaging, discovery had to become more intelligent and tailored.
The Future is Personal: AI, Genres, and Localized Discovery
So, what does this new era look like? It’s all about you. YouTube is now prioritizing:
- AI-driven, Personalized Recommendations:Â Your feed will be smarter, learning from your watch history, your likes, your subscriptions, and even your search queries to serve up content you’re genuinely likely to enjoy. This means less noise and more signal for every individual viewer.
- Genre-Based Charts:Â Instead of a single, broad trending list, we can expect to see more specific charts based on genres. This is fantastic news for creators in specific niches, as it allows their content to be discovered by genuinely interested audiences within their category.
- Localized Discovery:Â Content relevant to your geographical location will gain more prominence, making YouTube an even more powerful platform for local communities and businesses.
What This Means for Multi Tunes Nepal and Creators Everywhere
For content creators and businesses like us at Multi Tunes Nepal, this shift presents both a challenge and a massive opportunity. The focus moves away from chasing fleeting trends and towards building authentic connections and serving dedicated communities.
- Niche is the New Trending:Â If you create content for a specific audience (whether it’s Nepali folk music, tech reviews, or educational tutorials), your niche just became more powerful. AI will help connect you directly with those who are actively seeking what you offer.
- Quality and Consistency Reign:Â With personalized recommendations at the forefront, consistent production of high-quality, engaging content tailored to your audience will be key.
- Community Engagement is Crucial:Â Fostering a strong community around your content will become even more important, as loyal viewers and engaged subscribers will be a primary driver of discovery through algorithmic recommendations.
- Embrace Analytics:Â Understanding your audience through YouTube Analytics will be more vital than ever to refine your content strategy.
The end of the Trending page isn’t an end to discovery; it’s a new beginning for a more relevant, timely, and truly personalized YouTube experience. At Multi Tunes Nepal, we’re excited to navigate this new landscape, helping creators and artists connect with their ideal audience in a smarter, more impactful way.
What are your thoughts on this big change? How do you think it will impact your YouTube viewing or content creation strategy? Let us know in the comments below!